The University of Sydney is rebranding from 2010, with a new logo, a new statement of purpose, and a new domain name (www.sydney.edu.au).
I missed the staff presentation on it today (doh!) but the “Brand Book” is up on the Brand website for university staff to view. It’s nice and glossy, and contains statements of what the university stands for, what the university believes in, and how the brand is developed on a more practical level.
And it has the new logo too! However, I’m led to believe that there are serious legal consequences for me if I post it up here, so I won’t. But I must say that I have a positive impression of it – it’s a logo that acknowledges the past, while presenting a fresher image of the university. Although some might consider it a heresy to change the logo at all, I can imagine some much, much worse alternatives – I’m just relieved they haven’t gone for something minimalist, abstract or just plain-old Web 2.0.
Related posts:
Tags: sydney university
-
Agree about the new logo. I am, for example, pretty disappointed with the new NSW government logo as it appears on the new CityRail timetables. The flower has no immediate association with NSW – to those who are not familiar with the state’s emblems, it looks like just a non-descript flower.
I do hope they retain the current USyd logo for ceremonial use though. It looks better on graduation certificates and suchlike.
I also approve of the switch to a new URL (is the new URL subject to the confidentiality clause too?) — the current “USyd” address is not the most obvious contraction, especially for international visitors. The new URL expresses confidence and pride in the institution.
-
The new NSW logo is just change for the sake of change – much like Rees’ super-ministries.
They intend to use the old logo for ceremonial purposes, I seem to recall.
The new URL is ambiguous though, which is why I don’t like it. http://www.sydney.edu.au doesn’t shout out “University of Sydney” – it just implies some educational institution in Sydney.
-
-
I think over time the association will become stronger.
-
I’m told the rebranding is going to cost the Uni $13 million.
It fear they are going to use the rebranding to lean on all the Schools that still run their own mail systems. As usual, they haven’t bothered to consult or inform with the people who are going to be affected.
-
$13 million buys a lot of post-docs.
-
-
My dilemma now is whether to request a change of my staff email address to tommy.chen…
-
Does your staff e-mail last forever?
-
How come you still have an active staff email address?
-
-
Not sure – the mysteries of university IT systems =S
-
Pingback from New University of Sydney website · nointrigue.com on 07 Jan 2010 at 5:10 PM
Wall
: : ) thanks
: Update please!!
: I agree with u. I need to imedeatly add it in my RSS
: oy update! 
10 comments
Comments feed for this article
Trackback link: http://www.nointrigue.com/blog/2009/10/28/new-university-of-sydney-logo/trackback/