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These rankings have been updated for 2011!

Other law firm rankings go by revenue, the number of partners, or some other measure of bigness. But in this Web 2.0 world, shouldn’t we be looking at what the unwashed masses have to say? In that vein, I am proud to present the 2009 nointrigue.com Australian Law Firm Rankings.

The basic idea is that the better the law firm, the more articles there should be on the Internet that refer to them. This is similar to the idea behind PageRank, although I can only find out the PageRank of a firm’s website to the nearest integer, which is insufficiently fine-grained.

I put each of the law firms’ full names through Google in the following format: "law firm name" AND law site:.au. The name is combined with the word law because firms like Gadens have rather common names that could be used in other contexts.1 The search is restricted to Australian sites, because international firms like Baker & McKenzie would be unfairly advantaged – these rankings are meant to be for the Australian market.

Ranking Law Firm Page Count Partners2
1 Freehills (*) 20,000 214
2 Mallesons Stephen Jaques (*) 19,600 197
3 Allens Arthur Robinson (*) 19,500 197
4 Minter Ellison (*) 18,600 286
5 Deacons3 18,200 133
6 Clayton Utz (*) 17,300 223
7 Hunt & Hunt 15,200 56
8 Blake Dawson4 (*) 14,800 182
9 Corrs Chambers Westgarth 9,700 120
10 DLA Phillips Fox 8,010 164
11 Gadens 6,210 109
12 Maddocks 6,160 53
13 Baker & McKenzie 5,950 91
14 Holding Redlich 5,720 49
15 Gilbert + Tobin 4,830 54
16 Sparke Helmore 4,760 57
17 Middletons 4,260 64
18 Dibbs Abbott Stillman 3,330 68
19 McCullough Robertson 3,300 39
20 Arnold Bloch Leibler 3,260 28
21 Piper Alderman 3,080 56
22 Henry Davis York 2,510 50
23 TressCox 2,170 48
24 Davies Collison Cave 1,800 34
25 Herbert Geer 1,530 47
26 Lander & Rogers 1,400 42
27 HWL Ebsworth 1,310 99
28 Hall & Wilcox 1,290 27
29 Moray & Agnew 910 53
30 Thomson Playford Cutlers 335 37
31 Kennedy Strang 252 95

Notes:
1 This is very rough and some irrelevant hits might still be returned. However, it appears to be “good enough” via inspection of some of the hits found.
2 The number of the partners is stated at 2 January 2009, and sourced from the Australian Financial Review, 12 December 2008, page 46.
3 “Deacon” is a common word and the search with this law firm’s name was particularly problematic with many irrelevant hits; the page count is therefore probably higher than what it should be.
4 Full disclosure: I currently work at Blake Dawson as a summer clerk.
* The firms with an asterisk are the Big Six law firms.

For comparison, I used the same methodology on UK firms, this time switching the domain to .uk. Clifford Chance, with 236 partners in the UK, returned 19,000 hits. Linklaters, with 227 partners, was second, with 12,800 hits. Thirdly, Freshfields Bruckhaus Deringer scored 12,500 hits; it has 219 partners and counsels, roughly counted from their website. Interestingly, this is the same order as reported by The Lawyer Global 100 2008, which ranks law firms by total revenue!

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