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These rank­ings have been updated for 2011!

Oth­er law firm rank­ings go by rev­en­ue, the num­ber of part­ners, or some oth­er meas­ure of big­ness. But in this Web 2.0 world, shouldn’t we be look­ing at what the unwashed masses have to say? In that vein, I am proud to present the 2009 nointrigue​.com Aus­trali­an Law Firm Rank­ings.

The basic idea is that the bet­ter the law firm, the more art­icles there should be on the Inter­net that refer to them. This is sim­il­ar to the idea behind PageR­ank, although I can only find out the PageR­ank of a firm’s web­site to the nearest integer, which is insuf­fi­ciently fine-grained.

I put each of the law firms’ full names through Google in the fol­low­ing format: "law firm name" AND law site:.au. The name is com­bined with the word law because firms like Gadens have rather com­mon names that could be used in oth­er con­texts.1 The search is restric­ted to Aus­trali­an sites, because inter­na­tion­al firms like Baker & McK­en­zie would be unfairly advant­aged — these rank­ings are meant to be for the Aus­trali­an mar­ket.

Rank­ing Law Firm Page Count Part­ners2
1 Free­hills (*) 20,000 214
2 Mal­lesons Steph­en Jaques (*) 19,600 197
3 Allens Arthur Robin­son (*) 19,500 197
4 Minter Ellis­on (*) 18,600 286
5 Dea­cons3 18,200 133
6 Clayton Utz (*) 17,300 223
7 Hunt & Hunt 15,200 56
8 Blake Dawson4 (*) 14,800 182
9 Corrs Cham­bers West­garth 9,700 120
10 DLA Phil­lips Fox 8,010 164
11 Gadens 6,210 109
12 Mad­docks 6,160 53
13 Baker & McK­en­zie 5,950 91
14 Hold­ing Red­lich 5,720 49
15 Gil­bert + Tobin 4,830 54
16 Sparke Hel­more 4,760 57
17 Middletons 4,260 64
18 Dibbs Abbott Still­man 3,330 68
19 McCul­lough Robertson 3,300 39
20 Arnold Bloch Lei­bler 3,260 28
21 Piper Alder­man 3,080 56
22 Henry Dav­is York 2,510 50
23 TressCox 2,170 48
24 Dav­ies Col­lis­on Cave 1,800 34
25 Her­bert Geer 1,530 47
26 Lander & Rogers 1,400 42
27 HWL Ebsworth 1,310 99
28 Hall & Wil­cox 1,290 27
29 Moray & Agnew 910 53
30 Thom­son Play­ford Cut­lers 335 37
31 Kennedy Strang 252 95

Notes:
1 This is very rough and some irrel­ev­ant hits might still be returned. How­ever, it appears to be “good enough” via inspec­tion of some of the hits found.
2 The num­ber of the part­ners is stated at 2 Janu­ary 2009, and sourced from the Aus­trali­an Fin­an­cial Review, 12 Decem­ber 2008, page 46.
3 “Dea­con” is a com­mon word and the search with this law firm’s name was par­tic­u­larly prob­lem­at­ic with many irrel­ev­ant hits; the page count is there­fore prob­ably high­er than what it should be.
4 Full dis­clos­ure: I cur­rently work at Blake Dawson as a sum­mer clerk.
* The firms with an aster­isk are the Big Six law firms.

For com­par­is­on, I used the same meth­od­o­logy on UK firms, this time switch­ing the domain to .uk. Clif­ford Chance, with 236 part­ners in the UK, returned 19,000 hits. Link­laters, with 227 part­ners, was second, with 12,800 hits. Thirdly, Fresh­fields Bruck­haus Deringer scored 12,500 hits; it has 219 part­ners and coun­sels, roughly coun­ted from their web­site. Inter­est­ingly, this is the same order as repor­ted by The Law­yer Glob­al 100 2008, which ranks law firms by total rev­en­ue!

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